COUNTRY:
USA
YEAR:
2025
INDUSTRY:
FINANCE
ROLE:
PRODUCT DESIGN
26%
activation rate
RUVO
context.
Ruvo is a digital wallet built for Brazilians who need to navigate both national and international transactions in one place — a perfect match for a market that demands autonomy, simplicity, and speed.
Despite strong product-market fit, their digital presence wasn't reflecting that potential: the website wasn't converting, and the app lacked the visual cohesion to match the brand's ambition.
challenge.
The challenge was to explore the branding direction pointed by the stakeholders, deliver a new website in one week, and refine the mobile UI/UX to solidify Ruvo as the go-to wallet for Brazilians.
product design.
The first step was to fix that foundation: a Figma design system with defined tokens, components, and a set of custom illustrations, paired with expanded visual guidelines to strengthen consistency across every touchpoint.
results.
I reimagined the app screens from the ground up, aligning the experience with the new visual identity while improving hierarchy, navigation, and feedback states.
