COUNTRY:
USA
YEAR:
2025
INDUSTRY:
DATA INTELLIGENCE
ROLE:
BRANDING, WEBSITE & GRAPHIC
22%
more bookes calls
50%
shorter market-to-market
PERLE LABS
context.
Perle AI is a data intelligence platform that combines human expertise with automation to train accurate and auditable AI models — supporting multimodal data collection, annotation, and evaluation.
Perle Labs is its blockchain extension, rewarding and verifying human contributors onchain.
My role was to design the Perle Labs brand and website visually connected to its parent company, but built for a crypto-native audience.
branding.
The visual language combines gradients, glossy 3D elements, and glassmorphism — blending the precision of the lab environment (blue) with the energy of the Perle identity (orange).
website.
With the brand defined, the next step was the website. The challenge: the product couldn't be fully revealed. So instead of showing everything, we led with what could be felt, selecting key features and interactions that best communicate Perle Labs' value and intelligence.
graphic design.
A series of ads across multiple formats covered both Perle AI and Perle Labs — highlighting efficiency gains, announcing events, and showcasing partnerships. Each piece was tailored to its platform, honoring the distinct tone and visual language of each brand.
White papers were designed to present complex, data-heavy content in a clear and confident way — balancing scientific rigor with accessibility.
Banners, stickers, and t-shirts were created for on-site events, designed to spark community and keep the brand present beyond the screen.
